The Launch, which took place at Moyo (Zoo lake), was a quaint affair of Fashion Designers, Models, writers, buyers, influentials and me.
Dr Precious Moloi-Motsepe, in a Thula Sindi creation, flanked by Models all spotting creations by AFW 2010 designers.
Dr Precious Moloi-Motsepe with Malcolm Klük (who opted for a patchpocket-removed denim shirt, very cute)
Dr Precious Moloi-motsepe having a tet-a-tete with design veteran, Marianne FasslerThe Launch introduced us to the sponsors: including SABC PCS (Public Commercial Stations: 5FM, Metro FM and SABC 3), GEDA, Nikon and L'Oreal; and the general layout of fashion week: which will include a workshop and fashion/sale exhibitions, an awards ceremony and my personal favourite; the online boutique (where selected designer items will be for sale) - open from 9 June - 8 July. Be on the lookout for the AFW advert as well, so awesome!
Deon Redman of Redman Productions and Creative Director of AFI
Lorato Lephuko - Designer Liaison Officer (AFI) - has impeccable fashion experience across the globe, including the UK and Italy (for label MaxMara)
Jeremy Briar and Helga Klizanie of TotalExposure (Media Liaison for AFW) - PR specialists
Dr Precious Moloi-Motsepe with Vista Kalipa of Total Exposure
It became abundantly clear that fashion shows, gala dinners, fashion workshops/debates/talks (panel and all) AND fashion sales all during fashion week is not only an internationally growing trend but means made possible by fashion conveners to ensure that designers get more air play and attain sustainable growth for their labels. I am happy that AFI has also caught onto this trend because Africa needs it! I hope there are shipping/ exporting arrangements to make these items available to the world market.
As mentioned in a article by Lucilla Booyzen for www.ifashion.co.za, It is pointless for African designers to showcase overseas if there are no means of getting clothes to them (other than buyers stocking for their outlets). This online shopping portal (a one-stop shop making ALL African designers' clothes available) is perfect and will put meaning to showing at New York, Paris, etc.
Thula Sindi and Janine Jellars (of Fairlady) - eating, *gasp* you'd never say they do!
Thulane "TOOLZ" Hadebe - celebrity blogger who also read the same thing I did for time of arrival... LOL!
Huguette in a David Tlale stunner and Maque DeGorgeous (Meeeee!) outfit: David Tlale Jacket, Cape Town Flea Market-find chiffon scarf, IFS-found boy-cut pants, Europa Art Boots and 30m-odd gold beaded chain used in a David Tlale show in years earlier.